Business · Sponsorship

Sponsorship

How the platform helps you find sponsors, manage relationships and keep them engaged season after season.

From a sponsor directory that finds you, to CRM tools and sponsor inventory, Glow Sports OS handles the full sponsorship lifecycle — acquisition, activation and renewal — so your partnerships last.

Be discovered by brands

Your public profile and sponsor directory listing put your team in front of brands actively looking for sports audiences. Brands can browse teams, see your reach and enquire directly.

Sponsor inventory

Define and sell sponsorships — matchday packages, banner placements, digital inventory, player sponsorships and season-long deals — all tracked in one place.

  • Matchday sponsorship packages
  • Banner and digital placement inventory
  • Player and kit sponsorships
  • Custom sponsorship tiers

Sponsor CRM

Manage every sponsor relationship in one CRM. Track conversations, log deals, store contracts and set renewal reminders so nothing slips through the cracks.

  • Contact and deal tracking
  • Contract and asset storage
  • Renewal reminders
  • Communication history

Activation & reporting

Deliver on sponsor promises with matchday activation, digital match programmes and reports that prove value — so sponsors renew with confidence.

  • Digital match programmes
  • Matchday activation tracking
  • Impression and engagement reports
  • Renewal-ready performance summaries

Find and keep your sponsors

Sponsorship CRM and inventory are built right in.

Get started